IG blur
20's, 30's, 40's, 50's, Makeup, Skin


In the last two years, blur has become every beauty junkie’s favorite buzzword. Billed as an Instagram filter for the face, blur products promise to diminish pores, smooth wrinkles and lines, even tone and prep skin for long-lasting makeup. La Roche-Posay’s vice president of medical and media relations Tyler Steele gushes, “Blur means instant correction for a visibly flawless complexion in seconds. It’s like a photo filter, but better because it’s a true representation of your skin.” Rather than Instagram, the television, a veritable dinosaur of the information age, kicked off the blur craze. Readying for a TV appearance, Dia Foley, a vice president at Canadian beauty firm Indeed Laboratories, sought a product to give her face a soft finish – and Nanoblur, a pioneering blurring product, was the result. The blur segment quickly grew jammed. Along with Nanoblur, among the early standouts on the blur scene were L’Oreal Paris’ Revitalift Miracle Blur, Lancôme’s Visionnaire [1 Minute Blur], Garnier Skin Renew 5 Second Blur Instant Smoother and Kiehl’s’ Micro-Blur Skin Perfector. Well, social media progresses rapidly – today, Snapchat and Periscope are competing with Instagram for social media mavens’ time – and so does the blur category. A new crop of blurring blockbusters is taking the blur movement to the next level. Beef up your blur bonafides by checking out these products:


Maybelline New York Face Studio Master Prime Weightless Blurring Primer

When blur became big, confusion was rampant over the difference between blurring and priming. Maybelline New York has done away with that confusion by creating products that have the power to both blur and prime. These products also combat a persistent criticism of blur products that beauty brands have gone a bit too heavy on the silicone in blur formulations. Maybelline New York’s Blurring Primers are lightweight, water-based concoctions. They are available in three hues: pink to illuminate, green for redness control and white for smoothing.


La Roche-Posay Effaclar BB Blur

There is no particular reason why beauty buffs must buy distinct products for blurring. Although there are women who might prefer specific primers or BB creams and choose to pair blurring items with those, makeup looks that call for individual blurring, priming and coverage products are rare. Blurring has universal appeal, and shouldn’t always be separated from its beauty brothers and sisters. La Roche-Posay came to that realization and developed BB Blur, which saves beauty shoppers a few bucks by mixing two beauty concepts – BB creams and the blurring, hence its name – into one multitasking product. Steele elucidates, “We revisited the roots of the BB Creams that started in Korea, which were designed as coverage products for blemish-prone skin. But, we wanted to meet the demand and modernize the product by merging the best a BB could offer with quick perfecting blur technology.” Adopted from its sun protection products, BB Blur contains Airlicium, a smoothing mattifier that La Roche-Posay asserts absorbs 100 times its weight in oil to maintain a matte appearance. Perlite, a natural substance primarily composed of silica, soaks up sweat to counteract shine and smooth skin. starBB Blur’s shade options are limited to fair and light.

La Roche-Posay BB Blur

Murad Invisiblur Perfecting Shield Broad Spectrum SPF 30

Howard Murad, the dermatologist who founded his namesake skin care brand more than a quarter-century ago, is wise to the ways of women. He understands most of us have too much going on to stick to an overly fussy skin care regimen. (Some of us have imperative things to do like watch the series finale of “Justified” that we saved on TiVo.) Speaking of those imperative things, Invisiblur Perfecting Shield is as loaded as Raylan Givens’ pistol with its arsenal of anti-aging, sun protection, priming and moisturizing benefits. Its ingredients include barley, black currant, rosemary, goldenrod, sunflower and cucumber extracts, shitake mushroom and peptides from the fungus Mucor Miehei. “It’s important to have a daily routine that consists of treating, moisturizing and protecting with SPF. That said, we know that it’s not always possible to dedicate the amount of time needed; we live in a stressful society and our time is valuable. We developed Invisiblur to save time for the busy woman and give her multiple benefits in one step,” explains Murad. Phillip Picardi, senior beauty editor at Refinery29, praised Invisiblur in a Fashionista article, saying it “is nothing short of a revolution in sunscreen.” We might have finally found a cause we can fully support.

Murad Blur

L’Oreal Paris Visible Lift Blur Collection

L’Oreal Paris joined the blur bonanza in 2013 with Revitalift Miracle Blur, but soon after grasped that blur didn’t have boundaries. About a year later, the brand expanded its blur abilities with a trio of Visible Lift products: Blur Concealer, Blur Foundation and Blur Blush. The products address a stubborn problem for makeup wearers of a certain age: makeup settling into lines and wrinkles. The foundation especially leaves skin smooth and silky, and it has SPF 18 to boot. Not the thickest foundation around, the Visible Lift Blur Foundation was designed to provide medium coverage in a creamy format. The Visible Lift products boast a technology L’Oreal Paris has dubbed Opti-Blur to reflect and refract light. We aren’t exactly sure what that means, but it probably has something to do with the like button lighting up when you post a selfie on Instagram wearing Visible Lift.


Learn how to do makeup like an Instagram filter on Vogue.com.au





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1 Comment

  • Reply Kym June 23, 2015 at 5:28 pm

    won’t EVER use it as they test on ANIMALS sorry – Ill keep using no filter and be proud of my skin :-)

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