When beauty brands sense a trend is rising, they can really pounce. Two years ago, we might have thought sheet masks were parts of ghostly Halloween costumes. Today, we can’t browse a beauty store without crossing them. There are no fewer than 20 varieties at Sephora, Ulta and Glow Recipe, an online destination bursting with thin beauty gauzes from Korean brands. And more American brands everyday are riding the sheet mask tsunami that started abroad: Estee Lauder, Colbert MD and Peter Thomas Roth are among the latest to release versions of the skin care sheaths. Not that we’re protesting. We’re fans of the instantaneous tautness sheet masks deliver as well as their promises of long-term radiance. But the proliferation of sheet masks has left us confused about how to best distinguish between them and apply them appropriately. To unmask sheet masks, we sought guidance from the sheet mask intelligentsia in the form of Glow Recipe founders Christine Chang and Sarah Lee. Here are four of their top sheet mask suggestions:
Remember when Korean beauty was about one step: the BB cream? I certainly do. Around the same time Psy’s “Gangnam Style” pervaded YouTube and radio, the BB cream introduced most Americans to the boundless inventiveness of Korean beauty. (Let’s ignore the part about a German derm originally formulating BB.) These days, it seems like new Korean imports – essence serums, sheet masks, cleansing sticks and so on – are inundating U.S. beauty aisles. But BB cream remains unmatched. Whether its acronym stands for beauty or blemish balm, the comprehensive product did something very un-Korean to beauty routines: it eliminated steps by hydrating, covering, brightening, moisturizing and protecting.