Celebrity hairstylist Jen Atkin’s Snapchat is an all-encompassing guide to getting killer Kardashian hair in seconds-long snippets. Even if my paltry tresses won’t ever slay like Kim’s, Khloe’s or Kourtney’s, I follow it religiously for product tips and tricks to enhance my seriously feeble mane efforts. (It doesn’t hurt that Khloe Kardashian has mastered Snapchat lenses to hilarious effect.) From her snaps, I’ve learned products from Kardashian Beauty, Kevin Murphy, Ibiza, GHD, Kérastase and her own line Ouai are staples in Atkin’s tool kit. Those may not be astonishing, but I was amazed when Color Wow Root Cover Up kept popping up in Atkin’s product mix and not to hide unseemly roots – and I wasn’t the only beauty editor who noticed. Allure’s Maddie Aberman got the scoop from Atkin on using Color Wow to make hair appear fuller. “I brush it right along the part and around the face and the nape of the neck if I do a bun or a ponytail to fill in any exposed scalp,” Atkin told Aberman.