Lovely, foamy, lathery suds! No longer a sign of cleanliness?
Americans love to shampoo. According to a recent public radio news story, we lather up an average of 4.59 times a week – twice as much as Italians and Spaniards. But to understand our current obsession with suds, we need to find out where it all started.
Too much of a good thing
Once upon a time, we Americans only washed our hair once or twice a month because, frankly, it was a lot of work; especially for women. Imagine having to clean lots of long hair by yourself without modern plumbing! Fast-forward to the 1930s when synthetic shampoo was born along with the rise of full-functioning, indoor bathrooms. Shampoo provided an affordable, convenient way to clean hair as often as we wanted to and by the 1950s, advertisers told us once a day was the norm. They also told us that more suds equal clean, healthy, beautiful hair and so…we got carried away.
Where do suds come from and how can those bubbles be bad for us?
They start from a surfactant called sodium lauryl sulfate, a substance that breaks the bonds between molecules in the outer layer of a compound. It’s a common substance in most cleaning products from toothpastes to floor cleaners. In the case of shampoo, sodium lauryl sulfate helps the product interact with your hair so it can grab dirt more easily.
Too much sodium lauryl sulfate can strip your hair of proteins and create split or frizzy hair. It can also irritate the eyes, skin, scalp and even lungs . So sure, sodium lauryl sulfate is great at removing dirt and getting things clean but it’s also great at stripping your hair of its natural, protective oils.
The no ‘poo movement
Sometimes referred to as “co-wash” (co-washing or conditioner washing) the no ‘poo movement is a way to get back to our roots, when we washed our hair less often and used more natural ingredients. Chaz Dean, a leader in this new way of thinking, created WEN® Cleansing Conditioner – the first product to clean your hair without the harmful effects of traditional shampoos that lather.
“Each time you lather up, you are breaking down your hair, making it thinner, weaker, and robbing your scalp of its natural essential oils, wreaking havoc,” says Chaz Dean. You can replace your shampoo, conditioner, deep conditioner, detangler and leave-in conditioner because this one product is designed to do the job of all of them. That’s five products that you can replace with one bottle. Think of the savings!
How does it clean without the suds?
Suds aren’t necessary to clean your hair. Not to get too science-y, but think of cleansing conditioners as the kinder, gentler cousin of traditional lathering shampoos. All you need is a product that removes excess oil and dirt from the scalp while keeping your hair full of moisture. It’s a balancing act that WEN® Cleansing Conditioner has mastered thanks to removing the harsh surfactants that cause suds (i.e., damage) from the formula. And the less surfactants in the bottle, the better for your hair!
While our ancestors would envy our modern conveniences, they might wonder why we insist on using harsh sulfates when we don’t have to. WEN® takes the best part of original shampoo (botanicals and herbs) and removes the sodium lauryl sulfate, without sacrificing the modern convenience of one-step cleansing and conditioning. So say goodbye to harsh, lathering sulfates and kick that ‘poo to the curb! Join the no ‘poo movement and see for yourself how WEN® Cleansing Conditioner can give you cleaner, healthy-looking hair.
Presented by Guthy-Renker®