Say what you want about the Kardashian/Jenner girls but there’s no denying they know how to create a media presence. They’re not bad at making money either; the family’s net worth is estimated at $101 million and as the reigning queens of reality TV and social media it’s safe to say they’re not going anywhere anytime soon. Kylie is the latest family member to add to their rapidly expanding empire. Following in the entrepreneurial steps of her sisters, the youngest star of the “Keeping Up with the Kardashians” clan announced on her Instagram (to a cool 30 million followers) that she’s launching her own beauty website, aptly named KylieJenner.com. The 17-year old may not necessarily be qualified to dish out beauty advice considering her lack of professional training, but the girl has grown up surrounded by her “glam squad” – a crew of makeup and beauty experts that seem to know a thing or two about what they’re doing.
Natural deodorants aren’t known to pass the pew-yew test. I can attest to that. My husband swore off aluminum-laden antiperspirants a while back and began using Tom’s of Maine deodorants, a choice my nose has been suffering from ever since. For the sake of an odorless marriage, I’m constantly on the lookout for alternative deodorant options he might be willing to try to ward ofF the funk that Tom’s of Maine doesn’t. So, when Tara Foley, founder of the retailer Follain, mentioned Soapwalla’s deodorant cream has been selling briskly at her healthy beauty stores, my ears perked up. “It’s an aluminum-free deodorant that actually works really well,” she insisted. “Honestly, it’s awesome.” Well, I thought, it can’t be less awesome then Tom’s of Maine, but I figured I’d do a little experiment to see. My husband agreed to put Tom’s of Maine on one armpit and Soapwalla on the other to determine which natural deodorant squelches his stench best.
Even for someone immersed in the beauty biz, the deceptiveness of its marketing can sometimes be surprising. A few years ago, I was watching television when a commercial came on starring a well-known singer promoting a hair color product. Her bouncy, ample hair was a gorgeous shade of honey in the commercial, supposedly convincing her – as well as the audience – of the product’s powers. In true L.A. fashion, two days later, I spotted the same singer sitting near me at a restaurant. Until then, I’d been a fan. I enjoyed her music, and I’d considered her authentic and honest. At that moment, though, I had to hold myself back from shouting at her, “You liar!” The reason was her hair was around half the size it was in the commercial. It was obvious she’d sported fake hair in the ad, either stupendous extensions or a fabulous wig. I felt completely duped. I was mad at her – a woman I’d previously admired for being candid and relatable was comfortable deceiving the public for a big paycheck – and the beauty brand that counterfeited her curls to boost hair color sales.
No longer naïve about sham spokespeople and cunning companies, I tend to distrust celebrity beauty endorsements. In our celebrity-fueled culture, that means I distrust quite a lot. No matter A-list or Z-list, it seems every person with an ounce of fame has a color cosmetic, hair color or skin care line to crow about. Separating shysters from sincere celebrities is difficult. With a heavy dose of skepticism, I pored through lines of both shyster and sincere varieties, and identified four in the sincere category. I’m not saying these celebrity-spearheaded brands will make you have the hair or skin of a celebrity, but at least you won’t be succumbing to the worst sorts of celebrity spokespeople when using them.
Now that we’ve kicked off June, it’s all sun and sand from here. It may not technically be summer for another 17 days but as far as I’m concerned it’s already here. Regardless of where you’re headed to soak up the sun, you can’t show up empty handed. Finding the perfect suit is always important, but a properly packed beach bag is key to making the most of your well-deserved time in the sun. Here are some of my personal necessities:
No matter how much they care about their cuticles and callouses, most women don’t want to get mani/pedis at nail salons with subpar health and labor practices. But they largely fancied their feet and fingernails in the dark until a revealing two-part series in the New York Times shed light on widespread abominable conditions in nail salons. It linked nail products to breathing problems, skin disorders and miscarriages, and documented nail salon owners’ exploitation of workers. In response, the state of New York has mandated manicurists’ bill of rights be posted at nail salons that outline minimum-wage requirements and safety measures owners are obligated to follow. Letter grades have also been proposed as a way to signal to customers nail salons are clean.
Now that you’re able to enjoy the sunlight of spring after sitting fireside all winter while the polar vortex made its grand appearance, you’ve probably noticed your foundation isn’t such a great match anymore. With summer and even more time frolicking in the sun right around the corner, it’s officially time for a foundation update. The budget conscious will be happy to hear that doesn’t necessarily mean you have to go out and buy a new bottle of foundation to match your sun kissed glow. Makeup pro Bobbi Brown shares how to make your current routine work with your tan by adding some simple tweaks. Her advice is especially helpful to those of us that love a good self-tan, as we’re all too familiar with how quickly it can fade. Buying a new foundation every time that coat of St. Tropez (my personal favorite) starts to leave you just isn’t realistic. Byride has their own suggestion on how to avoid purchasing a stockpile of foundations: gel bronzer. So take some of these simple tips and keep soaking up the sunshine and self-tanners.
The things we will do for beauty! I’ve slathered myself with acids (i.e., gotten chemical peels), chopped off my hair and coated it in formaldehyde-based solutions, subjected my face to digital analysis revealing a horrifying amount of skin damage, bleached my sunspots, had strangers pick at my zits and de-frizz my bikini area, scrubbed my body raw with every manner of exfoliant, uncomfortably endured eyelid-penetrating lights for what felt like forever, and stripped for spray tans. And those are only the beauty endeavors I care to admit. Now comes along another beauty doozy: microneedling. If you haven’t suffered enough for beauty, microneedling is for you. It promises to rid acne, wrinkles, scars, hyperpigmentation, cellulite and stretch marks through needles that poke tons of tiny holes into skin.
Here’s yet another reason to heed the advice of dermatologists, estheticians, beauty editors and pretty much everyone with really amazing skin, and add exfoliation to your skin care routine already: milia. That’s the clinical term, but you may know them as those tiny white bumps that definitely aren’t pimples, but stubbornly live around your around your nose, eyes and cheeks.
Forget microdermabrasion and laser facials. Across the globe, unusual beauty treatments are giving “normal” ones a run for their money. With promises of glowing skin, reduced wrinkles, and an overall more youthful look, women continue to prove they’ll do some pretty gruesome stuff in the name of beauty. From fish soaking off your dead skin to bath tubs filled with red wine, here’s a skeptical look at four of the most bizarre treatments:
In the last two years, blur has become every beauty junkie’s favorite buzzword. Billed as an Instagram filter for the face, blur products promise to diminish pores, smooth wrinkles and lines, even tone and prep skin for long-lasting makeup. La Roche-Posay’s vice president of medical and media relations Tyler Steele gushes, “Blur means instant correction for a visibly flawless complexion in seconds. It’s like a photo filter, but better because it’s a true representation of your skin.” Rather than Instagram, the television, a veritable dinosaur of the information age, kicked off the blur craze. Readying for a TV appearance, Dia Foley, a vice president at Canadian beauty firm Indeed Laboratories, sought a product to give her face a soft finish – and Nanoblur, a pioneering blurring product, was the result. The blur segment quickly grew jammed. Along with Nanoblur, among the early standouts on the blur scene were L’Oreal Paris’ Revitalift Miracle Blur, Lancôme’s Visionnaire [1 Minute Blur], Garnier Skin Renew 5 Second Blur Instant Smoother and Kiehl’s’ Micro-Blur Skin Perfector. Well, social media progresses rapidly – today, Snapchat and Periscope are competing with Instagram for social media mavens’ time – and so does the blur category. A new crop of blurring blockbusters is taking the blur movement to the next level. Beef up your blur bonafides by checking out these products: