Between kisses and sips of champagne this past New Year’s, we bid farewell to several beauty trends that were everywhere in 2105 and opened the door to a bunch of new makeup, hair, nail and skin care developments that will shape our faces, hair, hands, bodies and social media feeds over the next year. I have a ideas for trends that should get the heave-ho (see: the Kylie lip challenge and rampant ageism) and ones we’d be better for if they were big in 2016 (body positivity and the brown lip shades that bring back junior high memories of dancing to Debbie Gibson and Tiffany). To add expertise to BBTA’s beauty prognostication, I asked a few of our favorite beauty authorities to share their thoughts on the beauty crazes that should have expired on Dec. 31 and those that began their ascent on Jan. 1. If their predictions are correct, be prepared for a fascinating year ahead on the beauty front.
Say what you want about the Kardashian/Jenner girls but there’s no denying they know how to create a media presence. They’re not bad at making money either; the family’s net worth is estimated at $101 million and as the reigning queens of reality TV and social media it’s safe to say they’re not going anywhere anytime soon. Kylie is the latest family member to add to their rapidly expanding empire. Following in the entrepreneurial steps of her sisters, the youngest star of the “Keeping Up with the Kardashians” clan announced on her Instagram (to a cool 30 million followers) that she’s launching her own beauty website, aptly named KylieJenner.com. The 17-year old may not necessarily be qualified to dish out beauty advice considering her lack of professional training, but the girl has grown up surrounded by her “glam squad” – a crew of makeup and beauty experts that seem to know a thing or two about what they’re doing.
For most of us beauty hoarders out there, our makeup drawer could easily be compared to a black hole – many items will enter but few will make it out. In our defense, it’s hard to let go of that beloved bronzer or perfect pink lip shade. But like they say, all good things must come to an end. Since companies aren’t required to put an expiration date on cosmetic products, it can be a challenge to know when it is time to let go. You’ve probably noticed some products will have a jar symbol with a number next to it that tells you how many months you have until it should no longer be used. The problem there is you have to know when you actually purchased the item, which is an issue if you have that black hole style makeup drawer I mentioned.
When nail art finally went to the wayside last year, fashion and beauty gurus everywhere rejoiced. It turns out nail art wasn’t quite ready to take a back seat though. Fast forward to Fashion Week 2015 and nail art was everywhere – thankfully with a much chicer and sophisticated look that even the hard core anti-nail art gal could appreciate. The runways fully embraced the comeback, with linear designs and geometric patterns gracing the nails of models. Like all the other minimalist fans out there, this is the kind of nail art I can get behind. There are tons of DIY looks that are actually achievable. Try some of these Pinterest worthy negative space manicures Total Beauty suggests. If you’re really having a lazy girl moment, simply add a thin gold line to your nails and you’re right on trend!
In the fickle world of nail trends, nothing lasts forever. (Not even a universal disdain for French tips.) With that in mind, I can’t say I didn’t see this one coming: E! News’ Mani Cam is done. You know what this means, right? The era of nail art is officially over! Considering that multicolored 3-D designs sprouting out of a grown woman’s fingertips are—let’s be honest with ourselves—garish, I’m thrilled that what fashion deems chic right now are pared-down nudes. If beige is just too boring for you, maybe you’ll prefer the season’s fresh crop of pinks.